Khushi Mukherjee, Instagram sensation, model and actress, is
once again in the headlines. This time the reason is her bold style which was
seen directly on the streets of Mumbai, without pajamas. A video of her is
becoming increasingly viral on social media in which Khushi Mukherjee is seen roaming
openly in a black dress.
Khushi Mukherjee's candid confession of earning 10 crores in
2 months: Khushi openly told in an interview that she earned Rs 10 crores in
just two months through her obscene pictures and videos. She also said that she
has no guilt about this.
Khushi Mukherjee says: Whatever I do, I do it of my own free
will. If someone doesn't like it, then don't watch it. I have no shame, I have
earned money with my talent.
Fashion or vulgarity? Debate intensifies among the public:
Many people are calling this kind of bold fashion "art and
self-revelation". On the other hand, some are calling it "cheap
popularity and display of vulgarity".
This question is being raised on social media: "If you
are so concerned, then why do you wear such clothes? And then why do you behave
like this in public places?
15 lakh+ followers on Instagram, viral reels: Khushi
Mukherjee has more than 1.5 million followers on Instagram. Every reel of hers
goes viral within minutes. The video of her roaming around the streets of
Mumbai without pajamas has set the internet on fire.
Is this just a way to get into the limelight?: This is
nothing new in Bollywood, where many stars remain in the news through
controversial statements or bold fashion. But the question arises: Is
everything justified in the name of openness of society?
Is Khushi Mukherjee's
earnings sustainable? Or is it just a viral phase?
Khushi Mukherjee recently claimed that she earned ₹10 crores
in just two months from her bold and obscene content. But the big question here
is - is this earning permanent? Is it just a digital bubble? Earning millions
and crores has now become possible through mediums like OnlyFans, Instagram
subscriptions, paid content platforms. But this earning is only till the time
people are watching — and till the time the content is fresh. Experts believe
that: "Viral content does generate income, but its life span is very
short. Once the audience gets bored, the earnings start falling suddenly."
So it is important that content creators work on talent,
skill and brand value, otherwise these earnings do not last.
What is the social
impact on Khushi's popularity?
Digital celebrities like Khushi Mukherjee have a huge fan
base, especially among the youth. Their every move becomes a trend. But it is
also true that:
Their bold fashion and open-mindedness are directly
affecting the moral values of the society and the thinking of the youth.
Positive side:
Women are now less embarrassed about their body and clothes. The thinking of
seeing boldness as confidence is increasing
Negative side:
The trend of body exposure for "likes and fame" is increasing among
young girls. The boundaries of obscenity and limelight are getting blurred.
Public discipline and family environment are being negatively affected. Many
parents and social activists say that such open display is leading the society
towards "over-liberalization", which is not in sync with the cultural
roots of India. account.
Why is there an
increasing demand for such content?
In today's digital era, "attention has become the new
currency" - the more one is seen, the richer he is. And in this race,
content that is controversial, bold or can give shocking exposure is at the
forefront.
Some main reasons
behind the increasing demand:
FOMO (Fear of Missing
Out):
-People want to see every trending video and be a part of
the discussion.
Instagram and TikTok
algorithms:
-Such content is promoted rapidly which is shocking.
Selling boldness in
the name of self-expression:
-Many people are promoting obscenity under the guise of
words like 'body positivity', 'fashion freedom'.
Unemployment and
desire for shortcut fame:
-Many youth want to go viral without hard work. And bold
content seems to be the easiest way.
So the question is: should we ignore such content
considering it entertainment? Or society will now have to decide what is "bold" And where does one draw
the line between "obscene" and "vulgar"? What do you
think?
Are celebrities like
Khushi Mukherjee bringing about a positive change in society or are they
normalising obscenity?
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